As a Social Media Editor at Essense of Australia, I worked to amplify four global bridal labels: Essense of Australia, Martina Liana, Stella York and All Who Wander and launched the True Society bridal boutique franchise to brides around the world.

Through my role on the team as a social media editor, I planned content to meet the company's business initiatives, sorted through incoming pitches to keep content fresh and cue up the workflow for each week. I edited content from the social media producers to ensure it was free of any errors, brand-aligned and ready to post. In this role, I worked with a variety of departments to ensure all company needs and initiatives were met through the social media department.

Significant accomplishments:
- All Who Wander Launch
Launched a new boho bridal label, All Who Wander, which generated 249,045 Instagram impressions within the 24-hour launch party. Our team was able to drive 12,950 sessions to the website with a 15.4% conversion rate.
- During the launch, Instagram influencers also posted custom content featuring the new gowns, generating 2.2 million impressions.
- Grew the total social media followers to 700,000+, up 51% year over year
Maintained an average Instagram engagement rate of 3.31% - which is well above the competitor average of .50%
- Generated 382,751 website conversions from social media, up 124.6% year over year